Websites for Traverse City businesses — built for a seasonal economy where the booking window is short.
Traverse City runs on tourism, wineries, food and a surprisingly active remote-work and small-business community around the bay. Revenue is highly seasonal, so the site's job is to capture bookings and orders in concentrated windows rather than trickle enquiries year-round. Most competing sites here still bury availability and pricing several clicks deep, which is an easy advantage to take.
Whether it's a booking flow for a Traverse City clinic or a dashboard for a software team, the wins are the same: fewer steps, clearer labels, and screens that don't make people think. We design against the task, then test it before it gets built.
We work with Traverse City clients remotely — calls in EST, shared previews, and a senior team you actually talk to. No local office, no local markup.
Finding where people drop off, and what it's actually costing you.
Clickable flows you can test with real users before committing to a build.
Screens designed to a system, so the tenth page still looks like the first.
Components and tokens your developers can build from without asking us.
Direct-to-consumer sales, club signups and event bookings in one place.
Operators wanting direct bookings instead of OTA commission.
Seasonal venues that need reservations and online ordering handled.
Small teams building nationally from northern Michigan.

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Pick a slot that works for you — a 20-minute intro call, no pitch deck.